Outdoor Advertising Forum
Outdoor Advertising Forum is the Middle East’s only dedicated annual
forum for the Outdoor Advertising Community. 2nd edition of the forum
will be held on 20th October 2009 at the Abu Dhabi National Exhibition
Centre, Abu Dhabi.
An exclusive platform for Media Owners, Brands, Agencies and
Integrators to come together, debate, network and seek solutions on
issues related to the outdoor advertising industry. OAF 2009 will follow
the successful format of a one-day event and will feature interactive
presentations and panel discussions by industry experts.
Outdoor Advertising Forum seeks to promote
the successful use and benefits of outdoor
advertising across the region.
Topics & Speakers at Outdoor Advertising Forum 2009
| 10:00 |
Opening Remarks by Chair |
| 10:10 |
Measurement of Outdoor
| • |
|
How to conduct Outdoor Research
– The Ipsos Experience |
Sami Mansouri, Media Research
Analyst,Dubai, UAE
Andre Youssef, Media Manager, Ipsos
MediaCT, Dubai, UAE |
| 10:40 |
The Divided State of Out Of Home Advertising in
the UAE
Fahed M. Al Absi, Managing Director,
Synaxis Media, UAE |
| 11.10 |
Digital Out of Home
- Digital Solutions to fit the needs of out-of-home
communication
- Sunlight readable displays for outdoor advertising
Derek Lawrence, GDS BF / Global Display
Solutions, Italy |
| 11:40 |
Coffee Break |
| 12:00 |
The Creativity of the Masses – Listen without
Prejudice
Giorgio Ungania, Head of
Commercial Services SAE International, Dubai, UAE |
| 12:30 |
Introduction to Architectural Media Facades
What are Architectural Media Facades ?
| • |
|
Worldwide
Installations & Examples |
| • |
|
Outdoor Advertising &
Cultural Uses |
Matthew W. Shankle , President & CEO ,
ADTI Media, Inc.
View
Presentation
|
| 13:00 |
Lunch / Networking / Visit SIM
Exhibition |
| 14:30 |
In-Mall Advertising – The Last Stop in the “Path
of Purchase”
| • |
|
Influencing the Consumer at the
Point of Sale |
| • |
|
Dominating large retail spaces
for maximum brand recall |
| • |
|
Using the Mall Advertising
Platform effectively |
Anurag Tripathi, Vice President, Mall
Promotions & Media MAF, Dubai, UAE |
| 15:00 |
Turning Viewers into Customers
Attention – Creativity – Measurement – Advertising
Inventories
Arvind Lakshmikumar, CEO, Serial
Innovations, Bangalore, India |
| 15:30 |
The Efficiency of Outdoor Advertising
| • |
|
Serving Specific Brand
Strategies from Europe to the Arab World |
Joseph Khoury, Managing Director, Reach
International, Sharjah, UAE
View
Presentation
|
| 16:00 |
Coffee Break |
| 16:15 |
Communicating Abu Dhabi to the World
| • |
|
This dynamic Emirate is on a
fast growth curve… |
| • |
|
What’s the rest of world’s
perception of Abu Dhabi? |
| • |
|
A country that’s buying its way
to success or with a genuine cultural story to tell? |
Nick Mc Elwee, Managing Director, TBWA/RAAD,
Abu Dhabi, UAE |
| 16:45 |
Asia Pacific Experience – The
Case Study
Transit-TV A Malaysian Case Study
David Wong, Head of Corporate Communications,
Asia Media SDN.BHD. , Malaysia
View
Presentation
|
| 17:15 |
Panel Discussion – How to deal with the
slowdown? |
| 18:00 |
Close |
|
