Digital Signage Forum
Digital Signage Forum is the only dedicated Out-of-Home (DOOH) event
in the Middle East. Abu Dhabi will host the second edition of the forum
on 19th October 2009 at SIM – Signage, Imaging & Media trade show at
the Abu Dhabi National Exhibition Centre.
DOOH is the fastest growing marketing channel which can deliver
advertising messages in shopping malls, retail stores, airports, metro
stations, movie theatres, banks, office buildings, government offices
and hospitals.
Digital Signage Forum is designed to assist delegates understand the
rapidly changing market dynamics and potential of out-of-home digital
advertising. The forum will focus on strategies and tactics marketers
and agencies can use to deploy these channels in their upcoming plans
and identify the best sources of assistance.
Considering the present global economic situation, the traditional
marketing mix is certainly under review and the choices made in terms of
the cost effectiveness of the equipment or media employed is critical.
SIM 09 is the leading trade show for the regional marketing
communications sector and feature dedicated forums to address trends in
media.
Topics & Speakers at Digital Signage Forum 2009
| Monday, 19th October 2009 |
| 10:00 |
Opening Remarks by Chair |
| 10:10 |
Creating Wow through Digital Signage
| • |
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Surprising ways of making sure
your message gets through to customers |
| • |
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Making a digital sign an
important part of your overall customer experience |
Jason Friedman, Founder and CEO,
Creative Realities (CRI), USA and CRI Europe, LTD
View
Presentation |
| 10:50 |
Retail Digital Signage for the Arabic customer
| • |
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What are the key issues for
digital signage suppliers to the Arabic banking and retail sectors? |
Hugh Coghill-Smith, Sales & Marketing
Director, ONELAN Limited, UK |
| 11:10 |
Digital Signage: Current and Future Trends
| • |
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Where are we today? |
| • |
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What do we have to expect in
the near Future? Hardware, Software and Services |
Lou Giacalone Jr., President, Coolsign
(CS Software Holdings LLC), Netherlands
View
Presentation |
| 11:40 |
Coffee Break / Networking |
| 12:00 |
How to Implement Digital Signage Network in a
Difficult Economy?
| • |
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Ways to cut cost of players and
software |
| • |
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Way to improve quality of
output to screen |
| • |
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How to reduce costs of
maintenance and improve operational efficiency |
| • |
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How to save screen life and
electricity by programming screen to shut off when not needed |
Raad Raad, Managing Director, MxN,
Dubai, UAE
View
Presentation |
| 12:20 |
Turning Viewers into Customers
Attention – Creativity – Measurement – Advertising
Inventories
Arvind Lakshmikumar, CEO, Serial Innovations,
Bangalore, India |
| 12:40 |
The Power of Digital Signage with an Integrated
Radio Station
| • |
|
Introducing the Award winning
Radio Vision and the case studies to prove ROI |
Bruno Brookes, CEO, Immedia Group PLC,
United Kingdom |
| 13:00 |
Lunch Break/ Networking /
Visit the Exhibition |
| 14:30 |
Digital Signage meets Shopper Media
Patrick Crosbie, Managing
Director, Evolved Digital Media, UAE
View
Presentation |
| 14:50 |
Generating Brand Power with Digital Signage
Changing Media in the recession: “How is the show down
impacting the Media World?”
Ahmed El Ridi, General Manager, SCALA /
Specialized Software Services |
| 15:10 |
Dynamic Digital Media and the Mall…..
| • |
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Frequency and Recency of the
Message |
| • |
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Opportunity to See |
| • |
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Making it Personal |
Anurag Tripathi, Vice President, Mall
Promotions & Media MAF, Dubai, UAE |
| 15:30 |
Coffee Break / Networking |
| 15:45 |
Interactive Digital Signage = Your Sales Manager!
Mike Finckh, Managing Director,
Concept International GmbH, Germany
View
Presentation |
| 16:15 |
Trends in Mobility and the Implications to
Digital Signage
Joe Rabah, Managing Director,
Symon Middle East, UAE |
| 16:35 |
LG “ Super Sign” solution for the advanced
digital signage
| • |
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The introduction of new digital
signage solution |
SC Kang, Chief Engineer, Digital Signage
Business, LGE, Korea HQ |
| 17:05 |
Close |
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Benefits of Attendance
- Gain access to the lucrative and growing Middle East market
- Network and establish contacts with professionals and decision makers from all over the world
- Learn how electronic advertising systems may have direct impact on profit growth
- Select key suppliers and find customers for equipment, software and services
- Improve awareness of your brand using the most rapidly growing sector of the advertising market
- Learn about the latest technical achievements, which enable advertising content delivery
- Improve skills of your personnel, establish new contacts, have beneficial communications with colleagues from the industry
- Listen to the success stories in using electronic advertising and information systems
- Meet a big number of professionals in this business under one roof
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